Metal
heads are a fickle lot. If there’s one thing we all know how to do well it is
voice our opinions loudly in the hope that everyone around us will bend to our
indomitable will. Whether we’re arguing the finer points of King Diamond’s “Abigail”
versus “Them” or who can spew the most facts about how many band members a
group had (reciting their names verbatim in chronological order). As newer
trends rise within music and in the technological world around us, more
arguments from within the scene rear their ugly ten-horned, seven heads like
some monstrous dragon from a fantasy novel about a resurrected dead guy and
whores. Lots and lots of whores... Anyhoo, crowdfunding is our latest pariah
and boy are there a lot of strong opinions…and whores!
Let’s
start off with what crowdfunding
actually is for those who have heard the term, said it was stupid, then
wandered away and listened to their bootlegged digital copy of Old Funeral. According
to Wikipedia (it never lies…NEVER) it is “…is the collection of finance from
backers—the ‘crowd’—to fund an initiative and usually occurs on Internet
platforms.” So basically you ask for money from friends, family, and strangers
with the hope that a certain monetary goal is reached in order to record,
master, print, and distribute music. Some bands utilize crowdfunding for other
purposes such as paying for a new tour van…
Or
help finance tours which they otherwise could not have afforded.
What
makes asking for cash through websites like Indiegogo or Kickstarter stick in
people’s craws and make their stainless steel undergarments chafe? Is it
because the platforms are gaining popularity and make the discussion between
investor and investee impersonal? Perhaps these platforms have become intermediaries
in an arena where do-it-yourself (DIY) truly meant cutting that third party
out? Why is it that now, when the technology is there, in place, and proven successful
are Hessians being such sticklers about asking for money? Even though online
crowdfunding sources charge a percentage of what is raised, is it really that
much different from asking your friends, family, strangers, or maybe even
applying for a bank loan to help you out? Did you notice this entire paragraph
is made up entirely of questions? Cool, huh?
Like
a public corporation, a potential downside for the lazy musician in all of us
is that crowdfunding holds a band responsible for releasing a product on time
in order to satisfy its investors. Because that’s what the people who are
contributing to your art are and they want to see a return on that investment.
Not necessarily monetary but a finished product would be nice. Now that may
sound intimidating to many musicians out there. Deadlines can be scary and
goals…holy hell, goals are the worst! What successful artist ever made goals
and stuck to them?
Believe
it or not, there are a lot of bands who aren’t on labels or have mass
distribution. Most labels nowadays do not support their roster as they did back
before the Interwebs so artists have to be flexible and adjust with the times
(unlike the record companies). With the increase in DIY recording and being
able to make an album sound professional from the comforts of home, recording
costs have been halved or taken out of the equation almost entirely. The real
costs come with album art and design, what kind of media the music is printed
on (vinyl, cd, etc…), distribution, and promotion.
Los
Angeles-based Cobra Venom
is one of many examples of a DIY band with no label support who exceeded
their modest financial goals (twice) using crowdfunding. They released two
projects and delivered what they promised to their fans. Black/Thrash band Vrawsche exceeded their goal as
well, released an album, and even donated a portion of the additional funds
back into their community.
Why are these success stories horrific to Hessian purists? Is crowdfunding
another version of “selling out” to Luddite metal heads? These bands made it
clear to anybody who contributed money to their projects what they would receive
based on donation level. Nothing else. Nada. This isn’t some Washington D.C.
fundraiser where the rich press hands with other rich people and garner favors
and back door deals. It’s about supporting music, not egos.
Like
any other investment opportunity in the real world, crowdfunding can be risky
and there are a few bad
apples. If you donate $10 to a campaign, were guaranteed a copy of the music,
and the band doesn’t deliver, you’re out $10. It will piss you off and you’ll
stew and curse and wish you could have spent that $10 on a twelver of Natty
Light or something equally exotic. But the cost to the band is greater. Pissing
off your entire fan base and cheating them out of money is not exactly the best
way to keep your musical project going (see Blake
Judd).